You have to look closely to find the Tasco name on this Audubon Societyrecommended binocular, which is designed ostensibly for bird-watchers. Lest anyone be turned off by the Tweety connection, it should be noted that bird-watchers are very discriminating when choosing optics. Any binocular that is good enough for serious birders is more than good enough for hunters, including this 8×42.