The hunting establishment has noticed the decrease in participation, although they don't like to dwell on it. It's not surprising that Doug Painter, executive director of the National Shooting Sports Foundation, says, "I'm optimistic about hunting's future"-or that he'll enthusiastically cite current spending habits, noting that "where 20 years ago hunters used just a single shotgun or rifle, today they have numerous guns for different types of hunting." After all, the NSSF is the promotion and lobbying arm of the hunting industry. But Painter says his upbeat approach isn't just a matter of salesmanship. "My optimism is rooted in the fact that I see signs the industry has recognized the problems and is moving to do something about them. Of course we're concerned about the next generation-and we're doing things about it."