The Winchester Model 70
Introduced in 1936, the Model 70 makes everyone's short list of "greatest rifles of all time," never mind deer guns. It was an incomparable mixture of grace, utter reliability, and, for its time, outstanding accuracy. Winchester called it "The Rifleman's Rifle," and so did everyone else. In 1963, Winchester dropped the original Model 70 and replaced it with a new version that was cheaper to manufacture. The new Model 70 would outshoot the old one, but it was ugly and cheap-looking, and the bellows of rage were so loud and so sustained that in 1972, the original was reinstated as the Model 70 Classic.