1. Age
less than 18
18-24
25-34
35-44
45-54
55-65
65+
2. Gender
M
F
3. What is the highest level of education you have completed?
High School
Some College, no degree
Associate Degree
Bachelor Degree
Post-Graduate
4. What will be your approximate total household income in 2005?
less than $50,000
$50,000 – $74,999
$75,000 – $99,999
$100,000 ¿¿¿ $149,999
$150,000+
5. How often do you get out to hunt or fish in a typical year (daytrips and/or overnight)?
1-3
4-5
5-10
10-20
20+
6. Do you plan to take an overnight hunting/fishing trip in next 12 months?
Yes
No
7. If so, how will you get there?
Drive
Fly
8. Do you research or purchase travel online?
Yes
No
9. Are you planning a home Do-it-yourself project in the next 12 months?
Yes
No
10. When you see a project blueprint online or in a magazine, do you take on the project or skip over it?
Take on the Project
Turn the Page
11. I plan on building the following in the next 12 months: (Check all that apply)
Deer stand
Cabin
Gun Rack
Kennel/Dog House
Duck Blind
Boat
Fishing Rod
12. Have you ever served our country in the military?
Yes
No
13. If so, in what branch?
Army
Navy
Coast Guard
Marine Corps
14. Would you recommend the military to others?
Yes
No
15. Have you made a donation to a conservation group in the last 12 months?
Yes
No
16. Are you currently a member of any of the following conservation groups? (Check all that apply)
Pheasants Forever
National Wild Turkey Federation
Rocky Mountain Elk Foundation
International Game Fish Association
Ducks Unlimited
Quail Unlimited
Ruffed Grouse Society
Trout Unlimited
Quail Forever
Other
17. Describe your experience with Outdoor Life Magazine. (Select one)
I Subscribe
Read, but do not purchase
Buy on newsstand
I have never read the magazine
18. If you do regularly read Outdoor Life Magazine, what are your favorite three sections?
Sporting Gear
Scouting Report
Editor’s Journal
What’s on your Mind
Ask the Experts
Do-It-Yourself
This Happened To Me
Last Laugh
Survival
Trail Rides
Hunting Dogs
Bowhunting
Fishing
Hunting
Shooting
Whitetails
19. Describe your experience with Field & Stream Magazine. (Select one)
I Subscribe
Read, but do not purchase
Buy on newsstand
I have never read the magazine
20. If you do regularly read Field & Stream Magazine, what are your favorite three sections?
Editor’s Letter
Cheers & Jeers
First Shot
Field Notes
Shotguns
Survival
Fishing
Rifles
Health & Fitness
Laughs
Wild Chef
Small Game
Conservation
A Sportsman’s Life
Gearing Up
Where to Go
Sportsman’s Notebook
21. How often do you visit Outdoor Life online? (Select one)
Daily
More Than Once A Week
Once a Week
First Visit
Monthly or Less
22. How often do you visit Field & Stream online? (Select one)
Daily
More Than Once A Week
Once a Week
First Visit
Monthly or Less
23. What is the purpose of your visit today?
Research Gear
Find a Destination
Looking for some new tips and advice
Just checking in on news
I’m here for the articles
24. Do you reference Outdoor Life and/or outdoorlife.com when researching equipment and hunting and fishing trips and locations?
Always
Sometimes
Rarely
Never
25. Do you reference Field & Stream and/or Fieldandstream.com when reseaTYPE=”checkbox”>First Shot
Field Notes
Shotguns
Survival
Fishing
Rifles
Health & Fitness
Laughs
Wild Chef
Small Game
Conservation
A Sportsman’s Life
Gearing Up
Where to Go
Sportsman’s Notebook
21. How often do you visit Outdoor Life online? (Select one)
Daily
More Than Once A Week
Once a Week
First Visit
Monthly or Less
22. How often do you visit Field & Stream online? (Select one)
Daily
More Than Once A Week
Once a Week
First Visit
Monthly or Less
23. What is the purpose of your visit today?
Research Gear
Find a Destination
Looking for some new tips and advice
Just checking in on news
I’m here for the articles
24. Do you reference Outdoor Life and/or outdoorlife.com when researching equipment and hunting and fishing trips and locations?
Always
Sometimes
Rarely
Never
25. Do you reference Field & Stream and/or Fieldandstream.com when resea
