Saltwater Fishing photo

The sponsor situation at FLW Outdoors continues to deteriorate. After the recent loss of Land O’Lakes and Pure Fishing, Kellogg’s pulled the plug on its involvement with the league and ended a 10-year relationship. Pros were informed this week.

At the same time, Yamaha is in a holding pattern until the Genmar bankruptcy is resolved, and there’s no indication that BP will continue its heavy involvement. In fact, Castrol – a BP brand – recently downgraded its sponsorship of the league and will field just two pros next season. And Walmart – the company that many consider to be the glue that locked in sponsor deals for consumer-goods companies like Land O’Lakes, Kellogg’s and Castrol – is well under or even off the sponsor radar as the 2010 season approaches.