Every year prior to the ICAST Show, Berkley sends me a little care package with some sneak-peek samples of their 2011 releases. This year, a lot of it is from their Gulp! line. I enjoy getting this box very much, because I must say I'm always intrigued by the stuff they come up with. As an example, at first glance I thought this was a pack of Gulp! nightcrawlers. They look natural and even have a two-tone pattern. But nope. These are "shad guts" in the "bloody guts" color. If I were to jump into bait design, I'd like to work for Berkley. They must really have fun coming up with this stuff.