From this story on calgaryherald.com:
With hunting season in full swing, a conservation group has launched a cheeky campaign to take a stand against poaching. The campaign, My Meat's Legal, was initiated by the Alberta Conservation Association earlier this fall. "Lots of times the lines get blurred because a poacher isn't your typical hunter or angler," said Lisa Monsees, communications manager for the association. "There's a real pride in being an ethical and legal hunter." The association is hoping the campaign, which includes selling T-shirts with the slogan and giving the proceeds to the Report-A-Poacher program, will get people talking about the problem.