From this story on Fox News:
The FWC issued the challenge in an effort to raise public awareness about Burmese pythons and the threat this invasive species poses to the Everglades ecosystem. As part of the Python Challenge, both the public and Florida's python permit holders are invited to compete and see who can harvest the longest and most Burmese pythons. The challenge will start on January 12th and run for one month on public lands. Grand prizes of $1,500 for harvesting the most Burmese pythons to both the public and python permit holders with an additional $1,000 going for the longest Burmese python captured.