There won’t be a gun under the tree for me this year (it’s okay, I took care of my Christmas gun myself)* but as this Florida news report shows, gun sales and background checks have been up since Thanksgiving. More and more people are giving and getting guns for Christmas.

As the gun shop owner points out, the firearms industry has made an effort to reach out to consumers outside the traditional gun-buying demographic.

Unfortunately, as the report also shows, there is still an ammo shortage, at least in some calibers like the rimfire ammo the reporter is holding.

*mid-90s vintage Browning Citori Ultra Sporter.