SHARE says NFL advertising officials announced last week they won’t air a one-minute commercial from firearms manufacturer Daniel Defense during the 2014 Super Bowl claiming its message falls under one of the league’s prohibited advertising categories–a list that prohibits ads for contraceptives, male enhancement products, Tobacco products energy drinks, malt beverages, and fireworks–even though the advert doesn’t mention or display firearms or ammunition.

“Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company’s category,” the FOX broadcasting company said in a letter to Daniel Defense last week.

While the league allows ads from big-box retailers that sell ammunition and guns as long as the ads don’t specifically mention firearms, critics of the policy say the fact the NFL permitted New York Mayor Michael Bloomberg to run a spot during last year’s Super Bowl advocating gun control makes their decision a form of censorship.

As a compromise, Daniel Defense offered to replace the silhouette of their DDM4 rifle at the conclusion of the spot with the image of an American flag behind the words ‘shall not be infringed‘, but the NFL rejected the ad for a second time.

Daniel Defense posted their ad on YouTube where it’s gaining popularity, as is an editorial from gun enthusiast Colion Noir.

See Gun Nut blogger David E. Petzal’s reaction to the NFL ban here.