Whitetail Hunting photo
Whitetail Hunting photo


Not long ago, I questioned the taste of some t-shirts being marketed to hunters. You can read it here. Now its time to pick on the print ad featured in this post. I spotted this just yesterday, when one of the hunting mags I subscribe to arrived in the mail.

I’ve been a bowhunter for over 30 seasons now, and I appreciate an easy-to-follow recovery trail as much as anyone. Indeed, I’m happy to gush–for lack of a better term–about a copious stream of blood that makes finding a buck as simple as connect-the-dots. But I reserve my enthusiasm for my trusted hunting buddies, and typically only while on the trail itself. Sharp broadheads placed in vital areas are, after all, one of my goals, and I’d be lying if I said I didn’t enjoy it when they perform well.

But at the same time, I don’t appreciate over-the-top celebrations of death by massive hemorrhage…whether it comes from a loudmouth in a bar, or in a national print media ad. Not sure if it was the same company or not, but a buddy told me about an ad he’d seen that claimed hitting a buck with a particular broadhead was “like throwing an axe” through the deer.

As I said in the t-shirt post, hunters can’t sugar-coat that we kill things, and there’s obviously nothing wrong with being honest about how we do it…but this in-your-face approach seems a bit much.

Your thoughts?