From the story in the Los Angeles Times:

_It’s a cool and misty Tuesday morning about 2 miles offshore from the Palos Verdes Peninsula when the 75-foot charter boat Toronado abruptly slows to an idle. “Fishermen, drop your lines,” Capt. Ray Lagmay says from his station at the wheel. It’s time for 14 men and one woman who each paid $45 for the half-day deep sea excursion to try their luck. A cash prize of $100 awaits the angler who snags the biggest fish of the day. But there’s a catch. This is the maiden voyage of Toss Back Tuesdays, an experimental venture out of Pierpoint Landing in Long Beach aimed at changing the business model for such saltwater outings in order to help sustain sport fishing and aid the recovery of fish stocks. An exclusive catch-and-release policy meant these anglers would take home photographs of their fish, not filets.

__The effort, a gamble to make money on what is otherwise the slowest day of the week for charter fishing boats, was organized by Tom Raftican, president of a conservation group called the Sportfishing Conservancy and Don Ashley, owner of the Pierpoint Landing marina. “We are pitching a new message: catch and release,” Raftican said as the anglers cast their baited hooks into the blue water. “We want to demonstrate that this concept can be successful. We hope it becomes routine at boat landings up and down the coast.”_

Thoughts? Would you pay for a charter trip that produced photographs and memories rather than fillets?