These hats are Brazilian imports produced by The Real Deal. They're made from old canvas tarps off South American cargo trucks that were bound for the trash heap. Since this material has already been beaten to death, the company slogan is "don't take care of this hat; it will take care of you." Testing methods included dog tug-o-wars, repeated crushing under truck tires, baseball bat assaults and shotgun peppering (note: pellet holes look cool but hat is not actually bullet proof). Anyway, according to Real Deal, this is one tough piece of melon-wear. They cost $40.