It's no secret that audience numbers for fly fishing shows on cable and satellite rank somewhere behind "Grilling with Tofu" and "Competitive Typing."
So Tim and I put our heads together, and developed a pilot that seems to capture the essence of the sporting event with the largest global audience of all... the FIFA World Cup. Soccer's showcase.
It's a little rough around the edges, but I think this pretty much sums up what I took away from the World Cup and artfully transposes that to the river environment. Should be a smash success, at least outside of the United States.