Congratulations to PETA for once again breaking the absurdity barrier. The group just launched a new campaign to rename fish "sea kittens." No, I am not making this up. Apparently, the feeling is the "what's in a name" effect will stop the cruelty of fishing. You know, if you imagine putting a hook in a little kitty's mouth, you'll be less inclined to drag those poor scaly creatures around with rod and reel.