Fly Fishing Purchases: Fly Shop or Internet?

Our friends over at Midcurrent.com posted an interesting story via the Pittsburgh Post-Gazette written by John Hayes. It's regarding the $800+ million in sales that's spent total in the fly fishing industry. The question is, are these people spending their money online or in the specialty fly shop?

Personally I do pretty much all of my purchases in my local fly shop. Luckily we have four in town and I rather like the personal attention, quality information, free coffee and doughnuts I get when I go to pick up a couple leaders or flies for my day out. Plus you just don't get tips like the one below when purchasing online.

There seems to be a perceived value getting almost anything online. I'm not so sure this exists in fly fishing... What about you, where do you get your fly fishing gear? Specialty fly shops, national chains or online sources?

TR