540 foot Cast: Real or Fake?

A couple of weeks ago Steve Rajeff absolutely smashed the distance record for fly casting with a 243 foot cast in Toronto. Now obviously, throwing lures with some serious weight and a stiff spinning/baitcasting/surfcasting rod almost anybody could beat that distance, but the video above seems ludicrous. I have no idea what a country mile is, but if you do the math this guy's cast is 540 feet. Something tells me this is nonsense. I mean the lure...

...hangs in the air for almost ten seconds. Come on! No way. Is it real or fake?

TR