Yesterday, Sage announced the launch of a new rod series called “ONE.” I have yet to see it or cast it, but based on what I’ve read, the “hook” for the ONE series is accuracy. And they’re basing that claim on something they call “Konnetic” technology, which has to do with resin-to-carbon ratios, and the way they align the carbon fibers in the rod during manufacturing.

From Sage: “The ONE offers exceptional tracking with virtually no lateral or torsional movement, resulting in astonishing casting accuracy that is unparalleled in the marketplace. The inherent strength of Konnetic technology allows ONE rods to have a smaller diameter and are 25% lighter than comparable Sage rods. These attributes combine to provide augmented aerodynamic efficiency. Further innovations are the 70% lighter, low profile ferrules that help direct and carry energy through the rod without sacrificing strength, critical action and feel.

“The ONE rod becomes a true extension of the angler’s arm,” notes Sage Chief Rod Designer, Jerry Siem. “It offers a more fluid transmission of energy from the arm to the fly. The eye sees the cast it wants to make and is translated to the hand through the rod instantaneously.”

Siem, by the way, is one of the best in this business, and when he talks about feel, I am pretty comfortable in assuming he’s going to have that factor dialed in. I will tell you all exactly what I think about ONE as soon as I can test cast it. Available in 3 through 10 weights, the ONE rods will retail between $715 and $740.

The arrival of ONE will fill a void left by Sage’s popular Z-Axis series, which the company will discontinue. Are you sad to see Z-Axis go? If so, you might start checking the Internet for blowout deals from retailers trying to clear inventory. The “out with the (not so) old, in with the new” phenomenon is the way of the fly world these days, and will continue to be so, as long as consumers stay hungry for the “swifter, higher, stronger” sales pitch… and so long as companies like Sage can deliver.

I will say thank you to Sage for making accuracy the value platform for this series, and not touting a rod that will add more “distance” and “wind-busting” power for a market that’s already over-concerned with casting distance and, in my opinion, is pretty proficient at busting wind.