If you’ve seen any of the Costa Del Mar sunglass print advertisements recently, you’ve probably noticed some very simple ads with highly stylized looking bass, tarpon, or marlin (like the one below). I have to admit that when I first took note of these ads I thought they were cool looking, but honestly had no idea they were made entirely out of sunglass parts. This video proves otherwise.
According to Costa, each fish was made completely out of “a mix of lenses, hinges, frame arms, nose pads, side shields and retainer cord segments from hundreds of Costa sunglasses.”
“Each fish was built using the sunglass lens color and frame technology necessary to catch that particular species,” said Costa.
Enjoy the video.