This is all anecdotal of course, but he does cite some pretty legit studies on the matter. Don't take my word for it though, listen to Rick talk abut the effects of magnetism in regards to fishing in the video shown here and let me know your take. I must say I've heard of magnets supposedly curing all sorts of illnesses in people, but catching more fish? Anyone actually tried and tested this theory? I'm awfully curious to try this out myself.