And that, for me, is the real kicker. I've seen enough cheap imports with flashy endorsements. I also know that most anglers (like 99 percent) cannot tell the difference between a $200 rod and a $700 rod, at least when it comes to casting. So how about a rod that's a proven performer, that doesn't cost an arm and a leg, and is made in Park Falls, Wisconsin? St. Croix recently reaffirmed its commitment to making Imperials in the U.S.A., and I say bully for them. The Imperial might be the best "feel good" product in fly fishing now.