I'll be writing more on REC down the road, but the question on my mind now has to do with how much you value the components in your fishing rods. It's pretty clear to me that, while the graphite technologies might differ from one rod to another, the things that give each rod an identity are their components: reel seat, guides, etc. In fact, you can make a strong argument that those small details are what allow brands to be brands, rather than commodities. And yes, to me, the interesting accents on a rod are worth paying for, but I value a rod like I value a fine shotgun: yes, performance is foremost, but looks matter. What say you?