I don't think I'm wrong, however, when I say that customer service is the key to a successful fly shop. I've been covering the business of fly fishing for many years now, and during that time I've seen a number of fly shops close their doors throughout the country. Some of them were great shops, and it's a shame to see them gone. Some of them were run by crusty, rude people who wanted money. They didn't care about the rivers or making customers into better anglers, and that's why they're gone. While some people may be quick to point out factors like big box stores, discounted products that anglers can buy over the Internet, and even direct sales by manufacturers, I really don't think those things are going to snuff out businesses that make going into a fly shop the unique and interesting experience many of us enjoy.