As with any trade show, this event is big on the hype factor. I'm getting about a dozen or so press releases and meeting pitches every day now, all promising the latest and greatest. Some of it really interests me, and some does not. I'm planning to wander around and soak in what I can. Inevitably, you'll be hearing about much of what I see in the coming weeks. I promise, as usual, to carefully scrutinize all that promo-speak. I won't write about a rod, for example, until I fish it, or at least cast it on the practice ponds.