There are some pretty wild new topwater baits poised to make their debuts on tackle shop shelves soon, one being the Live Target Mouse below. I have not done a lot of largemouth fishing with mouse lures, but I might start based on a conversation I had at ICAST this year. Derek Carr, owner of Evolve Lures, and I got to chatting about fishing topwaters in heavy cover or lily pads. I think few would argue that the frog lure reigns supreme in those situations, but Carr has a theory: bass often think frog lures are mice. Here's why.