"Nebraska was home to at least two fishing reels that I know of -- the Good-All Mftg. Co. reel made in Ogallala, and your "side-mount" Air-Lite reel made in Omaha. The Air-Light Products Company was a firm specializing in molded plastics in the 1940s through at least the mid-1960s. It was located at 1010 N. 16th Street in Omaha. In the early 1950s, the company got into making fishing tackle, first with a patented bobber and later with the Air-Light spincasting reel, which I believed was introduced in the late 1950s. It was not a success; my friend Bill Muth, the noted reel collector and scholar, once wrote that the Air-Light was "a horrible little plastic spin-cast reel." I won't go quite that far, but I will say that it's relative scarcity is all the evidence we need to declare this reel a failure. It came in at least three colors (Black, Green, and Red) and I would value it as $25-$40 new in the box like yours. To see a different color Air-Light, click here."