"We consider any fishing lure made to catch fish but not manufactured for sale to be a folk art bait. This is exactly what you have here, and what a nifty one at that! Folk art lures date to the 1910s through the 1950s and came about because the United States was a nation of builders and fishing lures were a luxury to the vast majority of common folk. So these folks visited their local hardware store, saw the brand new shiny lures, and went home and whittled a lure that copied or was inspired by the original manufacturer's bait. One of the most popular categories of such lures are folk art frogs, and yours is a real beauty--clean design, honest wear, and colorful paint job. Super great. I judge the quality of a folk art lure by whether it looks like it would catch fish, and this one fits the bill nicely. I'd value it at $30-$50, but as a piece of Americana it is priceless."