"As someone who was raised in Northwest Wisconsin near Hayward--the Musky Capital of the World--this guide book brings back a lot of memories. You have a great piece of "fishiana" or "fishorabilia" or whatever you want to call items related to fishing that are not fishing tackle. Gettelman's was a 19th century beer company founded in the 1850s in Milwaukee. Their "$1000 Beer" tag was a promotion for anyone who could prove Gettelman's contained any substitute for pure ingredients. Gettelman's is fondly remembered today for their colorful fishing and camping manuals. Your guide (with Bucky Badger fishing) is a great one and dates from the 1940s (Gettelman's was sold to Miller Brewing in 1961). I would value it at $50-$75 and it would be of interest to breweriana collectors as well as fishermen. To see a 1948 Gettelman Fishing & Camping manual, click here."