"You've got a Big Brother musky lure from one of the largest manufacturers of fishing tackle in American history--Horrocks-Ibbotson Co. of Utica, New York. Most people know of Shakespeare, Heddon, Pflueger and others, but between the 1930s and 1960s HICO, as it was known, dominated the lower end of the tackle market and sold everything from terminal tackle to saltwater rods, most of which they manufactured themselves. Your lure was likely made by Shurkatch of Richfield Springs, NY--a lure manufacturer that became a subsidiary of HICO--in the 1930s. HICO lures were very inexpensive and had faulty (or non-existent) primer, which is why the paint fell off so easy. As a result they are hard to find in nice condition. I would say your lure is worth $10-$20 in the condition it is in. For a 1940 catalog cut of the jointed version of this lure, click here."