"I have actually been waiting a long time for a submission like this to come in. What you have is not technically a fishing lure; it is a watch fob that someone has made to look like a fishing lure. These articulated metal fish have been around for 100 years or more, and it seems from the very beginning anglers have thought they would make a good fishing lure. Unfortunately, they are too poorly made to withstand a fish of any size. We can tell by looking at this one that it is a newer model, likely dating to the past 15 years or so. It has nominal value. Note that sometimes unscrupulous sellers try to pass these off as vintage lures, but they are most definitely not made to catch fish. To see a 1914 advertisement for a nearly identical watch fob, click here.