"The Horrocks-Ibbotson Company of Utica, New York is largely forgotten today, but there was a long stretch when H-I (HICO) was the largest fishing tackle manufacturer in the world--dwarfing even Pflueger and Shakespeare. They manufactured everything from rods and reels to lures, lines of tackle they got into over the course of decades by purchasing numerous other companies and folding them into the H-I family. You have a HICO Bait dating from ca. 1950. They have a distinctive paint pattern that is impossible to mistake for any other lure. In nice condition like this one, it is worth $10-$15. To see a picture of a HICO bait in the box, click here."