"Charlie Helin, developer of the Flatfish and proprietor of the tackle company bearing his name for many decades, was a truly iconic figure and a world-class self-promoter. He invented the legendary flatfish in 1933, and it soon became one of the best selling lures in fishing history. Originally made in one size only, it was eventually offered in everything from the muskie size down to the fly rod F6 size you own. The color of your bait is one of the most popular, Orange. The combo you own is an early one, dating to the 1940s, and despite the fact millions were made in every size, yours should be worth $15-$25 as it is in excellent condition. A neat color chart showing the 37 colors you could get this lure in can be found on the Helin Tackle Collector web site by clicking here."