On the left is Simms' new camo pattern designed for flats anglers, though I'd imagine it could work for anyone chasing fish in clear water on a bright day. Rather than create a pixelated camo pattern, or one with unnatural shapes, Simms modeled the look after clouds and blue sky. On the right is the new freshwater camo pattern in Columbia's Amphibious Assault line. According to the company, this design, aimed at breaking up your silhouette on ponds, lakes, and rivers, was develped by the same folks that test and develop camo patterns for the U.S. Military. The Columbia shirt shown here will cost between $65 and $75.