The top lure in this photo is the new FX OneTen stickbait from Megabass. Below we have the Minnow Jerkbait from new lure maker Uncle Wesley's. What these lures have in common are some lip modifications I found pretty interesting. It's hard to tell in the photo, but the lip of the OneTen floats loosely on a hinge that allows it to rise and fall. This, according to Megabass, has two benefits. First, the lip compresses against the bottom jaw of the bait during the cast, making the lure more streamlined, thus increasing casting distance.