"Gott im Himmel! You have a wonderful piece of imported German fishing tackle from the historic DAM company, best known in America for their Quick brand reels. It's a very old company, having been founded by a pair of German brothers (Oskar and Fritz Ziegenspeck) in 1875. It took the name D.A.M. in 1902 (an acronym for Deutsche Angelgerate Manufaktur) and became the biggest German tackle company. The factory was destroyed during the war, but the company was rebuilt in 1955 in Gunzenhausen. They exported a lot of spinning tackle, including your DAM Wobbler in the box, which dates to around 1960. DAM is still in business today and selling quality tackle in Europe, although not much makes it way here to America. Your DAM lure is a nifty piece of tackle and worth about $30-$40. ."