You sign up for a subscription package, which range from $12 a month for a full year to $16 per month if you pay a month at a time. Then you fill out a detailed profile that breaks down where you fish, what you like to fish for, and you're preferred methods, ie. topwater, worming, swimbaits and so on. Every month you'll find a Tackle Grab box on your doorstep containing at least 3 hot, new lures, though Karandanis says there could be more. You can change your profile any time if, say, you decide you want some new trout lures instead of bass baits next month. Karandanis says Tackle Grab, which launched in July, already has 225 members, and membership continues to climb. But what intrigues me most are some of the brands you can expect to receive.