"You have a neat example of fishing tackle as a "loss leader," an advertising give-away designed to tempt you to buy a product you might not otherwise purchase. In this case, a 1950s tube of Brylcreem. "A little dab'll do ya," as the saying went. In the '50s, in an effort to attract the dapper fishing crowd, they had a bundle of "Brylcreem's Royal Spoons" made up and you could get them two ways. First, as was the case with your spoon, you could send in a number of proof-of-purchase seals from Brylcreem and they would, in turn, send out your very own Brylcreem's spoon. Second, they bundled this Dardevle-type casting spoon with a jumbo tube of their hair product. It was guaranteed to put life in your hair and fish on your line. In the original package the combo is worth $20-$30, and alone around $10. To see the original packaging for this lure, click here."