By Joe Cermele


I know what you’re thinking. How many interesting things can be said about old fishing line? Well, what if I told you this Western Fishing Line, entered into the vintage tackle contest by Scott Cottle, has direct ties to the the ladies’ sexy underwear business and was scrutinized back in the day for some of the most risque ads in the fishing industry? Dr. Todd Larson of The Whitefish Press and “Fishing For History” blog has all the details. Dr. Todd says:

“I have a deep and abiding passion for collecting line spools. You’ve got a really cool post-World War II line display from California’s Western Fishing Line Company. Western Lace & Line was founded in Los Angeles in the 1930s but moved to nearby Glendale soon after; it was originally a maker of laces for corsets and shoes.

_After being involved in war work, the company became a major purveyor of fishing line in the 1950s. They became famous for two things; their W-40 “Hot Stretch” fishing lines, and their very risque advertisements. You have a beautiful box and display of 1950s Western braided dacron and it is worth $30-$40. To see a pair of their most famous risque advertisements, click here.”


Sweet find, Scott. It’s a really cool display piece, so I’d definitely make room on the shelf. Thanks for sending and keep an eye on your mailbox, because there’s a set of Berkley Aluminum Pliers headed your way.

If you’ve already sent me photos of your vintage tackle, keep checking every Thursday to see if I chose it for an appraisal by Dr. Todd. If you haven’t and want to enter the contest, email photos of your old tackle to, along with your name, mailing address, and story of how you acquired the gear. If I use it in a Thursday post, you get a pair of Berkley Aluminum Pliers (above) worth $50.