_"Snag Proof--one of the most under appreciated tackle makers of the post-war era--has a history tied directly to Field & Stream. Since they are still making world-class bass lures less than five miles from my house, on a whim I decided to call them. The very nice lady who answered the phone was Connie Fuller, who happened to be the daughter of the founder of Snag Proof, Harry Ehlers, and who runs the company with her brother. The information on your lure comes directly from her. As it turns out, around 1956 or 1957, Ehlers, an advertising executive for Totes (makers of rain gear), witnessed the process of manufacturing a rubber boot. A dedicated bass fisherman who particularly liked fishing weedy farm ponds, he immediately saw the utility of applying this process to the manufacture of bass lures. Dedicating his evenings and weekends, he began prototyping the soft rubber frog which became his first lure. He'd start with a balsa model, dip it in rubber, and cure it on the kitchen stove in boiling water. "He ruined a lot of pots and pans," Connie told me. Here's where the connection to Field & Stream came in. After he was happy with his design, he took out a small classified ad in the back of Field & Stream magazine. It attracted attention immediately. "I remember as a kid my job was to open up all the mail," Connie noted. Field & Stream proved so successful that in 1961 he had raised enough money to found his company, which he named Snag Proof, in Cincinnati. 52 years later they're still making soft rubber baits in the Queen City, a true American success story. Connie told me with pride that Harry's first employee--Richard Patman--is still the company's plant foreman! Your particular Snag Proof lure dates from around 1970, and has a collector value of around $5-$7. But I would bet that if you fished this lure in a weedy pond against almost any other lure available today, you'd come out ahead. Click here to see some 1960s Snag Proof kits and a 1990 Field & Stream ad."