Having not given my sample lure a test drive yet, I have no idea if this lip performs as advertised, but I at least have to give some credit to Rapala for coming up with a new lip style. The biggest recent advance in the lips department I can think of is the square lip, and while I know it has benefits, I never found it all that revolutionary. Maybe these scoops will be the next big thing. I mean hey, scoops worked for Tostitos and Fritos right? We all know they're way better for dipping.