But I'm not ready to say that's necessarily a bad thing. In fact, to be perfectly blunt, I saw a lot less "dead wood" at FFR this year. In years past, sorting through the array of new product for things that I thought offered some real potential was like looking for needles in a haystack. This year, I got the impression that the companies had taken the reality check of current economic times seriously... there was more deliberate focus on the R&D side. I didn't see companies throwing spaghetti against the wall. Instead, I saw fewer, better products that answered specific market needs. For example, the price of quality is coming down. Women anglers will have more good, functional product designed for them (beyond pink rods, as Mr. Merwin alluded to in his recent post on the Honest Angler). The environmental conscience is growing (and yes, Ramcatt, part of that is marketing) in what I feel is a positive direction.