KP: Well, anytime you start digging in my head it gets scary! Seriously, let's say we start with our new Eliminator rain jacket. The very first step is fabric sourcing. We take a lot of time and scrutiny when it comes to our fabric selection as the fabrics must be perfectly silent, durable, and functional. Once we source the fabric, I sketch the piece and add the features I feel are important to the hunt. We constantly look for innovative features that make women say, "Oh my God, that is such a great idea." That said, we also work hard to avoid any unnecessary gimmickry. I then ship my sketces to my patternmaker who turns the piece around for review. We work back and forth on the fit, the components and the function until we nail it. We then get a final prototype to field test. We make final revisions and run to production. Once the piece is on our shelves, we load it into our website and catalog.