When friend-of-the-blog Kirstie Pike, founder and president of the women’s gear company Prois Hunting Apparel, announced yesterday that her business would be teaming up with Victory Archery’s “Pink Arrow Project,” I thought the effort well worth a post.

As I’m sure many of you are aware, Victory Archery began offering their VForce premium carbon composite arrows in hot pink to aid in the fight against breast cancer. As part of the company’s Pink Arrow Project, proceeds from the sale of each of these Victory Pink Arrows are donated to the National Breast Cancer Foundation. Now Prois Hunting Apparel is proudly offering the arrows on their Web site as well.

 "Pairing a supreme product with a great cause can only be a win-win situation," Pike said in a statement, also pointing out that the arrows, "aren't just for the ladies," and that men can show their support by carrying a single Victory Pink Arrow in their quiver. 

As I fear is the case with many of us, breast cancer has struck within my family, and I applaud any effort to fund the research that will strike back. -K.H.