And since these books were chosen with men in mind, it's reasonable to assume one could draw a few conclusions about American men by the subject matter of the chosen books, right? So what is the essense of the modern American male as defined by some of the largest chain bookstores in the nation? Well, we're apparently all alcoholic golfers who love mixed martial arts. No, seriously. Virtually every book I saw was about golf, booze or brawling. Not a single book on hunting, fishing or doing meaningful outdoorsy stuff with your children.