From a Southwick Associates Press Release:
In an October 2009 survey, Southwick Associates asked anglers and hunters which type of organization they trust the most for accurate information regarding fish and wildlife conservation. The results of the monthly and poll show that state fish and wildlife agencies are considered the most trustworthy source of conservation information among hunters and anglers.

Of the 2,771 anglers surveyed, 54.4 percent reported state fish and wildlife agencies were their most trusted source. Of the 3,378 hunters surveyed, 50.7 percent agreed. The second most trusted source, with 25.1 percent of anglers and 29.5 percent of hunters, was sport-fishing and hunting non-profit conservation groups.

Other options included federal agencies, outdoor television, and outdoor print media. Who do you trust most?