I don't have any kids, but know plenty of people with little ones that cough up $20 or $40 to plop them on some mangy Santa's lap in the local mall for a photo. My wife will fish on occasion, but spending a day at Bass Pro or Cabela's is, for her, a fate worse than death. I'm sure she's not the only woman that feels this way. Which is why this Bass Pro commercial only highlights the "Santa's Wonderland" display, complete with crafts for the kids, elves, and free photos with Santa. You won't find any reference to hunting or fishing. In fact, if you didn't know what Bass Pro sold, you wouldn't learn it from the commercial.