On the other hand, 2010 is not much of a year for innovation, at least in rifles. There are all sorts of "new" models that are only cosmetically different, but for actual new the only one that I've seen is the Blaser R8. Optics, however, is a different story. There are all kinds of new rifle scopes, spotting scopes, and binoculars. I got to a few on the website, but there is much more out there that I didn't have time to cover.