__...Five percent of the U.S. population 16 years old and older -- 12.5 million people -- hunted in 2006, according to the U.S. Wildlife and Fisheries Service. From 1991 to 2006, the number of all hunters (16-plus) declined by 11%, while spending on hunting supplies increased 24%. From 1991 to 2006, the number of all anglers (16-plus) declined 16% to 30 million, and expenditures increased 18%. But the networks and groups that cater to the rod and gun enthusiasts say there's reason to believe that the federal government's statistics may be dated now, and there are signs that more people are shooting, hunting and fishing. "The genre remains healthy -- there's still eager demand for this content," said Willy Burkhardt, president of seven-year-old Sportsman Channel, which reaches more than 25 million subscribers, a fraction of what fully distributed networks reach. "It just hasn't been served all that well. Quality of service has gone up."