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For decades outdoor writers, shooters, hunters and anyone with the slightest bit of olfactory discrimination have waxed poetic about the manly, nostalgic scent of Hoppe’s No. 9. With apologies to the original Fish Formula, Off! and deer-camp bean farts, it is simply the most recognizable scent in the outdoors. Only problem was, the scent of Hoppe’s was pretty much limited to the workbench when you cleaned your guns. Until now. Introducing the Hoppe’s No. 9…air freshener!

No, this is not a joke. From the press release…

_In 1903, when Frank Hoppe developed a mix of 9 different ingredients to create the original Hoppe’s No. 9 gun solvent, he had no idea that history was being made. Over the last 107 years the smell of Hoppe’s No. 9 has evoked fond memories of fathers, grandfathers, memorable hunts and great days in the field.

In response to consumer requests, Hoppe’s now has an air freshener with the unique No. 9 smell. The freshener has a string for hanging it in your gun room, car, garage, or anywhere you want the nostalgic smell of Hoppe’s No. 9.

Brett and Kate McKay, authors of the book “The Art of Manliness” list Hoppe’s No. 9 as one of the top 15 manly smells.

The Hoppe’s No. 9 Air Freshener will be available at your favorite sporting goods and/or hunting store and will sell for a suggested retail price of $3.99.

Visit for more information on all Hoppe’s and Hoppe’s Elite Products._

Two questions: Will you buy it, and can you still clean your guns with it?