_"The "Gatchell's Guest" Mouse has been a mystery lure for some time, and it seems a ripe candidate to use as an example of an UNID. A UNID is an unidentified lure in the tackle collecting community. I would guess that around 10% of all fishing lures in collector's hands are UNIDS, largely because many manufacturers did not bother to mark their goods. While a production lure stands a good chance of being identified eventually, a lure like the "Gatchell's Guest" will only be identified if someone finds an advertisement, another example in a marked box, or the maker (or a descendant) comes forward. Until then we have only theories; here's one. There was a prominent sporting goods merchant in Buffalo, Wyoming named Jim Gatchell (there is a nifty museum where his drug store used to stand). Could this be the namesake of the "Gatchell's Guest?" Only time will tell. As it stands the lure is worth $20-$30. If and when a positive ID comes, it will double in value."